The commercial environment is dynamic and complex, merging your business strategy, brand and consumer strategy and marketing communications efforts with those of your retail partners and determining how your company should best be expressed in an Omni-Channel environment in order to deliver against revenue and growth targets. Our focus is how to improve consumer experience, sales and share in a holistic Omni-Channel strategy considering off-line sales, eCommerce, DTC, last mile.
All traditional and non-traditional avenues for growth should be evaluated when considering your business strategy in the current cultural, retailer and consumer context