Brand and Consumer

Taking the time to identify your brand essence and how your portfolio of brands aligns with your mission as well as how it will deliver against your organization’s strategic plan facilitates much more cohesion in the sales and communications efforts as well as provides some strategic guard rails for anyone selling or speaking on behalf of the brand.

Periodically re-evaluating your portfolio and who your best customer is now as well as who represents the future opportunity for each brand is critical to timely innovation and sustained relevance in the marketplace.